promad.design
Promad

Video & Motion · Selected work

Video & Motion that moves products forward.

Seven years of motion work from Promad Design Studio: product teasers and explainers, course and training video, UI micro-interactions, brand and social motion, and mascot rigs you can play with right here on the page.

Studio
Promad Design Studio, Gurgaon, India
Clients
Microsoft, 1mg, ClearTax, Merkle Science, TMPal, Dhyana
Contact
hello@promad.design

We're a small design studio from India. We love to solve problems and make everyone's life a little easier with great experiences. We work across product design, web development, branding and motion, which means the video we make for you sits naturally inside the product and brand it belongs to.

Motion has been part of our practice for over seven years, from micro-interaction libraries at 1mg and ClearTax to launch teasers, course explainers and social series. Here is a cross-section of that work, grouped by the kind of motion it is.

AProduct teasers & explainers

Custom 2D motion graphics in After Effects: script refinement, storyboard, three visual-style options, animatics, animation, sound.

BTemplate-led & typography video

Fast, on-brand video built on licensed templates or kinetic typography, synced to your voice-over and music.

CCourse & training video

Slide-by-slide explainer videos for courses: whiteboard, presentation-led or illustrated styles.

DUI micro-interactions & Lottie

Loaders, success states, onboarding moments and rigged mascots with state machines, delivered as Lottie, Rive, GIF or MP4 with a motion spec.

EBrand & social motion

Logo reveals, splash screens, animated banners and short-form social series in your brand system.

FMascot & character animation

Character design, rigging and state machines built in Rive, ready to drive from product code on web and native.

02 · Selected work

The work, in motion

Short loops play automatically. Longer pieces play on tap with sound; client films marked YouTube open in a new tab. The Ovo mascot below is a live Rive rig — press the buttons and it responds.

A · Product teasers & explainers

Custom 2D motion graphics, scripted and storyboarded
Merkle Science — CompassProduct film for a blockchain risk & compliance platform
YouTube
Merkle Science — ProfileCompany profile video
YouTube
Brelo — product explainerUnified customer view and churn-detection CRM
YouTube
TapTalent — product explainerHiring platform walkthrough
YouTube
Microsoft — SMS OrganizerProduct video for a Microsoft Garage app on Google Play
YouTube
Cubical — explainer 1Startup product explainer
YouTube
Cubical — explainer 2Startup product explainer
YouTube
Dhyana — 21-minute sessionIn-app narrative walkthrough for a meditation app
1:00
Dhyana — onboarding videoFirst-run walkthrough explaining the app
1:15

C · Course & training video

Three production approaches at three price points
Course explainer — whiteboard approachHand-drawn style, fastest turnaround per slide
1:25
Course explainer — illustrated approachIcon and illustration driven, animated in After Effects
0:47
1mg — Ask a Doctor product walkthroughFeature explainer for an in-app consultation flow
0:38

D · UI micro-interactions & Lottie

Product moments for 1mg, ClearTax, Microsoft and Dhyana
1mg — add to cartQuantity sheet and cart feedback
loop
1mg — Care Plan upsellInline promotion on product page
loop
1mg — 404 illustrationError state character
loop
Microsoft SharePoint — splashApp launch animation
loop
ClearTax — mascot stateCharacter reacting to a filing action
loop
ClearTax — GSTN successSuccess confirmation with confetti
loop
ClearTax — invite sentTeam invitation confirmation
loop
Dhyana — device pairing, step 1Bluetooth pairing state animation
loop
Dhyana — device pairing, step 2Bluetooth pairing state animation
loop
Dhyana — device pairing, step 2aBluetooth pairing state animation
loop
Dhyana — device pairing, step 2bBluetooth pairing state animation
loop
Dhyana — device pairing, completeBluetooth pairing state animation
loop

E · Brand & social motion

A 30-piece Movember series, TMPal social videos and animated banners
Movember — “Pentagons”Social series, piece 1 of 30
loop
Movember — “Robotics”Social series, piece 28 of 30
loop
Movember — “Explorations”Social series, piece 23 of 30
loop
Movember — “Ignition”Social series, piece 9 of 30
loop
Movember — “Buds”Social series, piece 2 of 30
loop
Movember — “Alarm”Social series, piece 21 of 30
loop
Movember — “Rock”Social series, piece 24 of 30
loop
Movember — “Plots”Social series, piece 17 of 30
loop
Movember — “Team”Social series, piece 22 of 30
loop
TMPal — social piece 1Vertical brand-awareness video, Instagram/Reels cut
0:21
TMPal — social piece 2Vertical brand-awareness video, Instagram/Reels cut
0:17
TMPal — social piece 3Vertical brand-awareness video, Instagram/Reels cut
0:28
TMPal — social piece 4Vertical brand-awareness video, Instagram/Reels cut
0:27
TMPal — social piece 5Vertical brand-awareness video, Instagram/Reels cut
0:21
Crypto — animated web bannerHero banner, 1920×600
0:20

F · Mascot & character animation

Ovo, the Kidzovo mascot — live Rive rig, try the states
Ovo the owl mascot

One character, fourteen states and five swappable costume layers, driven by a single state machine so the product team can trigger any mood from code. Built in Rive, it ships at about 1.4 MB and runs on canvas in web and native apps.

Open the live demo

States: Standby, Searching, Suggestions, Painting, Listening, Talking, Bored, Success, Retry, Failure and four dance steps. Costume layers: skin, headgear, specs, muffler, background.

Weather with OvoSame mascot reused in a different product surface — two layered Rive files (background scene + Ovo and weather props) driven by live city data
Live demo